In recent years, the connection between film and tourism has become a notable global trend. Movie fans are traveling to iconic filming locations, eager to experience the worlds they have seen on screen. This fusion of cinema and travel creates vibrant opportunities, leading to a unique marketplace where both industries thrive. I was privileged and honored as I was invited as quest speaker at Rustenburg Film Festival which was a truly a African Continental Film festival as among other there were celebrity's and film producers from Uganda, Nigeria Zimbabwe and Gabon. I was inspired by Yvonne and Mr. B invitation to Rustenburg Film Festival and thought of writing this piece. This blog post dives into this exciting blend, emphasizing how it can shape South Africa's tourism landscape in collaboration with our young film industry. The Cinematic Landscape: A Global Perspective The influence of film on tourism is evident across the globe. Take New Zealand, for instance, which saw a 50% increase in tourism after the release of The Lord of the Rings . Visitors flock to experience the breathtaking landscapes that the movie showcased. Similarly, gantry bars in Paris experienced a spike in visitors after the release of Midnight in Paris , as travelers yearned to stroll through the city's picturesque streets seen in the film. This phenomenon exemplifies how films serve as both cultural milestones and effective promotional tools for tourism destinations. It highlights the importance of integrating film marketing strategies into tourism campaigns to attract international visitors. According to UN World Tourism Organisation the travel, tourism and hospitality GDP was 11.3 trillion USD and over 1.2 billion tourist travelled around the world. Unfortunately like other industry Africa as continent only have less than 5% of 11.3 trillion USD. I believe that tourism is on rise in Africa and I always say "there is New Gold Rush in South Africa", there massive opportunities in the hospitality and tourism industry but all opportunities comes with its own unique challenges. The South African Context: A Tapestry of Opportunities South Africa is uniquely positioned to harness the power of film and tourism. Known as the "Rainbow Nation," it offers stunning landscapes, rich cultural heritage, and vibrant cities that have attracted numerous international productions. Movies like District 9 highlighted South Africa’s striking urban and natural scenery, leading to increased worldwide curiosity. With key events like the Durban International Film Festival and the Cape Town International Film Market and Festival shining a light on local talent, South Africa's film industry continues to grow. Tourism stakeholders have an important role in leveraging these films to promote South Africa as a must-visit destination, notably by creating film-specific itineraries that delight eager travelers. The Role of Film Tourism in South Africa Film tourism is a driving force behind South Africa's economy. Statistics show that film-related visits to destinations like Cape Town and Johannesburg have surged, particularly after notable films are released. In Cape Town alone, the film industry generated over R8 billion in revenue in 2019, showcasing the tangible benefits of film tourism. Local businesses are well-positioned to capitalize on this influx. For example, themed tours can offer film locations while local shops can create related merchandise. Accommodations can cater to film enthusiasts with packages tailored to the cinematic experience. A strategic approach can generate new jobs and foster local economic growth. To maximize these benefits, tourism boards should incentivize filmmakers to use South African locations and streamline production processes to attract even more film projects. Promotional Strategies and Innovative Collaborations Effective marketing strategies that highlight the link between film and travel can enhance tourism in South Africa. Collaborations between filmmakers and tourism authorities can create powerful synergies that promote these sought-after locations. For example, creating film tourism trails allows visitors to experience multiple filming sites in one journey. These trails could be enhanced through technology, such as augmented reality apps that show film clips as tourists visit the scenes, deepening their engagement with both the narrative and the local culture. Such initiatives enrich the visitor experience, making it memorable and meaningful while showcasing South Africa's heritage. Challenges Facing Film Tourism in South Africa Despite the promising potential of film tourism, several challenges remain that need attention. First, maintaining consistent tourist interest can be difficult. Regions showcased in blockbuster films may see a spike in visitors but might also experience a sharp decline once the movie's popularity wanes. For instance, after the hype of The Last Face , some locations experienced a drop in foot traffic. Infrastructure in certain areas may also struggle to accommodate growing tourist numbers. Investments in public transportation, hospitality services, and safety measures are essential to ensuring a seamless experience for visitors. Environmental considerations are also important. Increased tourist activity can impact local ecosystems, so adopting sustainable practices is crucial to safeguard South Africa’s natural beauty while gaining the economic benefits of tourism. Inspiring the Next Generation of Filmmakers To help establish South Africa as a key player in film tourism, it is vital to nurture local talent and support budding filmmakers. By investing in training programs and workshops, the country can empower a new generation of storytellers. Education in filmmaking fosters community pride and allows cultural stories to come to life, reaching broader audiences. This local content can attract tourists and create a distinctive identity for South Africa. Opening New Doors through Film Tourism The collaboration between film and tourism offers tremendous possibilities for South Africa's economy and cultural landscape. By capitalizing on this relationship, insiders from both industries can unlock new pathways for growth while ensuring the preservation of South Africa’s rich heritage. As the global audience grows more attracted to the stories told through cinema, South Africa has the chance to emerge as a premier destination for film tourism. By crafting innovative partnerships, engaging communities, and observing sustainable practices, the country can carve out its niche in the hearts of travelers worldwide. If your heading toward Joburg and wanted to visit this historical site then please contact us and book your room at Furaha Guest Lodge 45 Observatory Avenue, Observatory Johannesburg, South Africa bookings@furahaguestlodge.co.za   ceo@furahaquestlodge.co.za Tel: 087 149 4148 Cell: 079 321 9175 www.furahaguestlodge.co.za About Author: Salman Khan is a Hospitality and Tourism educator, social entrepreneur, food and drink anthropologist, researcher and public speaker on Hospitality and Tourism industry. To access 2024 coffee consumer survey report in South Africa please send an email to by a copy of it. salkhan1@yahoo.com (MD Cesar Ritz Hotelier Academy and Consulting) WhatsApp 082 691 6048

The primary roads in Kensington were named after British Anglo-Boer War generals, Lord Roberts and Lord Kitchener. In 1903, the Kensington Estate Company established a 13-acre park dedicated to Cecil John Rhodes. These notable names contributed to generating a distinctly British colonial atmosphere in Kensington. Rhodes Park through the Kensington Spring Fair In 1903, Langermann donated four plots on Benbow Street with the intention of creating a Jewish orphanage. A building was constructed in 1905 to house this initiative and welcomed its first group of 20 children. By 1923, the orphanage relocated to Phillips Home Arcadia located in Parktown, a structure also designed by Herbert Baker. Numerous streets in Kensington were named after British battleships from the Edwardian era, and they still bear these names today. For instance, Lynx was named after a British destroyer launched in 1894. Additional cruisers of the British Admiralty lent their names to various streets throughout Kensington; examples include Minerva, Marathon, Leda, Benbow, Collingwood, Royal Oak, Montague, Nymphe (now spelt “Nymph”), Orion and Osprey. Notably reflecting an organized approach to surveying and naming is that these street names are arranged alphabetically. Rhodes Park may not match the size of Zoo Lake or Emmarentia, nor offer the expansive views found at Melville Koppies or the Wilds. However, it holds its own charm with a large lake-like dam, an abundance of mature trees and birds, and sprawling green lawns. It's an ideal spot to sit on a tree stump by the water for reflection, meditation, or even shedding some tears. There is also a lawn bowling club and several sports fields, along with an amphitheater, although I didn't explore those areas. Instead, I simply strolled around the dam and admired the art. Rhodes Park may not match the size of Zoo Lake or Emmarentia, nor does it offer the expansive views found at Melville Koppies or The Wilds. However, it's still a charming spot. With its sizable lake, an abundance of mature trees and birds, and sprawling green lawns, it's ideal for sitting on a tree stump to gaze out over the water while meditating on life’s complexities—or even having a good cry. If your heading toward Joburg and wanted to visit this historical site then please contact us and book your room at Furaha Guest Lodge 45 Observatory Avenue, Observatory Johannesburg, South Africa bookings@furahaguestlodge.co.za   ceo@furahaquestlodge.co.za Tel: 087 149 4148 Cell: 079 321 9175 www.furahaguestlodge.co.za

In 1896/97, Max Langermann secured a lease to establish a proposed township that he named Kensington, inspired by the London borough. An 1899 map of the Witwatersrand gold fields (by Wood and Ortlepp) includes "Kensington proposed township,” but development plans were evidently disrupted by the Anglo Boer War. Nonetheless, Langermann is regarded as the founder of Kensington and today his legacy endures in local landmarks such as Langermann Kop—though erroneously spelled as Langerman—and Langermann Drive. Langermann, originally from Bavaria, Germany, arrived at the Witwatersrand in 1886. As an early mining entrepreneur and acknowledged as one of the Rand Pioneers—being a member of their association—he became prominent in Johannesburg's formative years. Langermann was also part of the Reform Committee comprising Uitlanders who were involved in the failed Jameson Raid of 1895; for his involvement, he faced imprisonment and was fined. Following this period and after the Boer War concluded, Langermann served on Johannesburg’s newly established Town Council between 1903 and 1905. In addition to his civic duties, he significantly contributed to Jewish community leadership by playing a pivotal role in founding the Jewish Board of Deputies in 1903 where he held office as its first president. The view from Langermann Kop In 1902, the Kensington Estate Co Ltd, with Langermann as Chairman, acquired Langermann’s rights. By 1903, they had established a township which was surveyed by James B Tucker and WHA Pritchard. The properties were available for purchase on either lease or freehold terms. Kensington was advertised as being close to the city center while offering stunning views of grand mountainous koppies and expansive rolling velds along picturesque avenues lined like parks. Promoted as a “health resort,” it boasted cool summer temperatures and freedom from dust storms common near growing mine dumps. The main roads throughout Kensington were named after British Anglo Boer War generals Lord Roberts and Lord Kitchener in tribute to them. Additionally, in 1903 an area covering 13 acres designated parkland designed by the company bore Cecil John Rhodes’ name—all contributing elements that lent to its distinctly British colonial charm. If your heading toward joburg and wanted to visit this historical site then please contact us and book your room at Furaha Guest Lodge 45 Observatory Avenue, Observatory Johannesburg, South Africa bookings@furahaguestlodge.co.za   ceo@furahaquestlodge.co.za Tel: 087 149 4148 Cell: 079 321 9175 www.furahaguestlodge.co.za

Golf started in Observatory over a 9-hole course in 1912 and Observatory Golf Club was officially established in 1914, with the course extended to 18 holes in 1922. Observatory Golf Club is the oldest golf club in Johannesburg still operating from its original grounds, celebrating their 100th anniversary in 2014. The layout of the course has changed somewhat in this time. The course is not that long, but with narrow fairways & smaller greens, is a true test of intellectual golf. The current Committee has been working over the past years to improve the course, with a bunker renovation plan, additional irrigation on the fairways & small cosmetic projects on the course itself. The Clubhouse has seen many changes in the past two years, with a newly renovated Halfway House, function room extension & renovation of the bar. Observatory Golf Club boasts a history rich in character: Bobby Locke, one of South Africa’s greatest golfers, won the Open Championship four times playing out of Observatory as his home club & the “Bobby Locke Corner” in the bar shows a picture history of this. Further, the Henning brothers learnt to play their golf at Observatory. The course has two signature holes: The Par-5 7th Hole is a picturesque hole with a view of Johannesburg City Centre from the raised tee-box with a blind fall to a smallish green guarded in front by a pond. The par-4 10th Hole is stroke 1 for a reason. The out of bounds boundary fence running along the right hand side of the narrow fairway, with a tree line along the left hand side, is intimidating enough to make many a golfer leave the driver in the bag & rather use a safe iron shot off the tee. Bunkers guard the long, narrow green left and right with a steep slope off to the left if you miss the green. This hole has proven many a golfer’s nemesis.  If your heading toward joburg and wanted to visit this historical site of Observatory Golf Course and swing few ball or play full 9 holes at OG which literally 100 meters away from Furaha Guest Lodge then please contact us and book your room at Furaha Guest Lodge (Our guest specials discounted rate at OG Course) 45 Observatory Avenue, Observatory Johannesburg, South Africa bookings@furahaguestlodge.co.za   ceo@furahaquestlodge.co.za Tel: 087 149 4148 Cell: 079 321 9175 www.furahaguestlodge.co.za #Golf #SAGolf #SASport #Observatory #History #Kensington #Sport #OutdoorSports

HISTORY: The history of the areas is such that the whole area has significance in the South African history. Observatory in Johannesburg is one of those rare "hidden treasure" type of suburbs in Johannesburg, located to the north east of the city and spreading across the high ridges of the Witwatersrand. It is a suburb that takes full advantage of the koppies, panoramic views and rocky terrain. Established more than 100 years ago, there are many fine old heritage houses on stands between half an acre and a full acre. The core nodes of the suburb are the Observatory Golf course, (Johannesburg's oldest extant golf course) and the old Johannesburg Observatory with its familiar round domed observatory, the prominent Baker designed library, some heritage houses on the ridge and the many buildings of what is still an important scientific complex.   The significance of the Johannesburg Observatory lies in its contribution to South African science across the decades in multiple fields (in meteorology, astronomy, time keeping, scientific studies of driver fatigue, telecommunications research, rainfall research, lightning and in recent years a wide range of scientific and science education projects, under the auspices of various science-based bodies and associations).  20th century until, what was then named, the Republic Observatory, closed in 1971 and some of the equipment moved to Sutherland. There were four Union astronomers who put the Johannesburg Observatory on the stellar map and achieved international reputations in astronomy. They were Robert Innes, Harry Wood, Willem Henrik van den Bos and William Finsen. From 1909 to 1965, the name of the institution evolved from the Transvaal Meteorological Department, to Transvaal Observatory, to Union Observatory, and finally to Republic Observatory. These were the decades when pioneering, extraordinary work was done.It was a logical shift to appeal for a telescope and for the observatory to become an astronomical centre for Innes to pursue his interest in double stars. Innes must have been a charming and determined man who purchased (and personally guaranteed) a nine-inch telescope. Then came the making of sky maps and photographic records of the southern skies. Perhaps somewhat confusingly Vermeulen has separated the scientific history (covering the telescopes acquired, and the scientific achievements) written up in two key chapters from the six chapters relating the biographical details of the astronomers of note. There was consequently some repetition of facts.   Finsen was the first and last Republic astronomer and retired in 1965. Thereafter there were two acting directors, appointed between 1965 and 1978, Jan Hers and JA Bruwer and the Republic Observatory had become the responsibility of the CSIR (the Council for Scientific and Industrial Research). By the mid-1960s, the writing was on the wall for the closure of the Observatory. it was Hers who compiled the report that led to the decision to centralize astronomical work at Sutherland in the Cape and the Republic Observatory was officially closed in 1971. Location The FURAHA guest lodge is situated at 45 Observatory Avenue, in one of the oldest (1903) leafy suburbs of Johannesburg called Observatory which lies within 5km of Constitution Hill – Human Rights Precinct, 3,5km of East Gate Shopping Mall, 17km of O. R. Tambo International Airport and 350m of Observatory Golf Course. It is only 15 minutes drive from the golden economic triangle of Johannesburg Sandton, Rosebank and Melrose which boost by Johannesburg Stock Exchange JSE, sky-crappers and an array of posh shopping malls to an abundance of restaurants, pubs and eateries.  It is only a five-minute drive to the Bedford Business District BBD surrounded by hundreds of local and international restaurants offering a wide variety of cuisines and night activities with flea markets and shopping malls. If your heading toward joburg and wanted to visit this historical site then please contact us and book your room at Furaha Guest Lodge 45 Observatory Avenue, Observatory Johannesburg, South Africa bookings@furahaguestlodge.co.za   ceo@furahaquestlodge.co.za Tel: 087 149 4148 Cell: 079 321 9175 www.furahaguestlodge.co.za